Business development
Market development, strategic partnerships and emerging-technology opportunities across the UAE and wider GCC.
International project management, strategic partnerships, business development and communications by connecting people, ideas and organisations across Europe and the Middle East.
International projects, technology, culture, institutional programmes and high-profile events with a career built between Europe and the Gulf.
International Project Manager and communications professional with 15+ years of experience delivering complex, high-profile initiatives across Europe and the Middle East. My expertise spans project management, AI & technology business development, strategic partnerships, large-scale events, stakeholder engagement and cultural diplomacy, supported by deep familiarity with the GCC business environment.
A natural connector, I bring people, organisations and ideas together through clear strategy, trusted relationships and disciplined execution. Motherhood in 2024 added another dimension to that perspective: resilience, adaptability and a stronger focus on work and relationships that create lasting business, organisational, cultural and human impact.
No act of kindness is ever wasted.
I believe the way we make people feel matters just as much as what we achieve.
I work best in complex environments where strong relationships and clear delivery matter equally, from international partnerships and stakeholder engagement to technology-led business development, culture and major programmes.
Selected experienceMarket development, strategic partnerships and emerging-technology opportunities across the UAE and wider GCC.
International cultural projects spanning photography, film, exhibitions, partner development and public-facing storytelling, including Voices of the Wind, the United Nations UNHCR 70th anniversary exhibition.
Supported Estonian cultural and institutional engagement in the UAE, including Ministry of Culture visits and international representation.
12 June 2019 · Arvo Pärt Centre, Laulasmaa, Estonia. Organised an intimate cultural meeting between Sting and Arvo Pärt at the Arvo Pärt Centre, bringing together two internationally recognised artists in a warm and meaningful exchange.
Experience across DRIFTx, Zayed National Museum opening activity, F1 Abu Dhabi, Global Financial Markets Forum and senior institutional programmes.
Abu Dhabi has been a central part of my professional and personal life for many years, by being my base for international projects, partnerships, cultural exchange and the next chapter of family life.
My public story has never been only about career or motherhood. It is one life shaped by ambition, curiosity, culture, accountability, international work and human connection - with each chapter influencing the next.
A contemporary portrait of life with Rumi and growing through shared adventures.
Read original article →A recent family feature about Bowie joining Charlene and Rumi.
Read original article →A reflection on emotional safety, presence, love and parental responsibility.
Read original article →
For international projects, strategic partnerships, communications, cultural initiatives and selected collaborations.